Search Engine Optimization is another essential aspect of your website. An effective SEO strategy is the one which ranks your landing pages on not only the search engine but also the one which helps your visitors become your customers. With the increasing use of internet on-the-go, many brands understand the importance of organic traffic and believing in building an effective SEO strategy.

Web hosting is an essential aspect of your website. Not only does it help you to build your own space on the internet, but also plays a role when it comes to your search engine rankings. Surprisingly, not many people know that changing your domain name and hosting affects your SEO. If you are one of them, keep reading. Here, we will be discussing the different ways by which a new host can impact your search engine rankings.

1. Server location

Google used to rely on Top Level Domains (TLDs) to classify websites based on the country where the hosting servers were located. Now, they have commenced using IP addresses instead of TLDs. You must use a hosting server located in the same country that your website is serving. This will help you avoid the loss of traffic because of the geographical location of the new host.

2. Quality of the server

Choose a hosting provider that offers superior performance, maximum uptime, and a great deal of ad-hoc services apart from monitoring and hosting. There might be a little chance of your web servers being crowded due to which there is a lot of downtime. If your website is facing a considerable downtime, the SEO will be poorly impacted.

3. Page load time

Brands and especially e-commerce websites should keep a close eye on their website load speed. That is because a visitor will be converted to … READ MORE