With the availability of Do-It-Yourself Graphic Design (DIY-GD) Packages for printed identity and promotional materials, opportunities have increased, and overall cost has decreased for many businesses and independent workers. Now you can afford to promote and compete in areas that were not affordable a few short years ago.
When should you use Do-It-Yourself Graphic Design?
If you have an existing high resolution design in jpg, png or gif format and want to get it printed without paying for the middleman, merely upload it to one of the DIY-GD packages. Turn around is generally 2-5 working days and you save a lot of money with one less person involved in the transaction.
If your business is heavily dependent on recognition of your capabilities, services or products. This holds true especially during tough economic times, when most consumers have less disposable income. Competition for the available dollars is increased and promoting yourself and your business becomes imperative to survive.
If you are contract employee ( Form 1099 rather than W-2) responsible for your own promotional costs, this is an ideal approach for you. It saves money initially and is tax deductible as a promotional cost. It puts you into a position to do the things like direct mail that used to be only affordable by larger businesses with available promotional dollars.
If you never like the designs you get from a Graphic Artists until you have massaged it. If you are one of those people that are rarely satisfied with the result unless you do it yourself, this is an excellent approach for you.
If your business uses large numbers of letterhead and envelopes, and you have your logo and an idea of the colors you want to use, then this approach will save you the biggest dollars. Letterhead and envelopes continue … READ MORE