The Importance of SEO in the Marketplace

What is SEO?

Let’s say you are looking to buy a golf club online. You go to Google and type in “golf club”, hit the search button, and millions of websites show up almost instantly. But what makes one website show up at the very top position of the first page in Google and another similar website show up on page 56, or 57, etc.? This is determined by how relevant Google thinks your website is to what you were searching.

Why does this matter?

Well, let’s imagine the opposite: you are trying to sell golf clubs on your website. When a potential customer types in “golf clubs” into Google and they are shown millions of websites, they will always click on the top positioned websites. This means that if your website is on page 5, 6, 7… it will most likely never be viewed, even if your website is almost identical to the websites on the top positions! And no visitors to your website means no sales.

So what does SEO have to do with any of this?

Simply put, SEO is an acronym that stands for Search Engine Optimization. It is a term used to describe a number of techniques used to increase how relevant a search engine thinks a website is to a specific word or phrase known as a keyword (or keyphrase). So for example, if you want your page to be on the top of Google for the keyphrase “plumbing services”, then you would use SEO techniques to do so.

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