What is SEO?
Let’s say you are
looking to buy a golf club online. You go to Google and type in “golf
club”, hit the search button, and millions of websites show up almost
instantly. But what makes one website show up at the very top position of the
first page in Google and another similar website show up on page 56, or 57,
etc.? This is determined by how relevant Google thinks your website is to what
you were searching.
Why does this matter?
Well, let’s imagine
the opposite: you are trying to sell golf clubs on your website. When a
potential customer types in “golf clubs” into Google and they are
shown millions of websites, they will always click on the top positioned
websites. This means that if your website is on page 5, 6, 7… it will most
likely never be viewed, even if your website is almost identical to the
websites on the top positions! And no visitors to your website means no sales.
So what does SEO have to do with any
Simply put, SEO is an
acronym that stands for Search Engine Optimization. It is a term used to
describe a number of techniques used to increase how relevant a search engine
thinks a website is to a specific word or phrase known as a keyword (or
keyphrase). So for example, if you want your page to be on the top of Google
for the keyphrase “plumbing services”, then you … Read More
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