Your domain name serves as the digital address and identity for your website. It also plays a foundational role in shaping your SEO strategy, making your registrar choice critical. Given how vital domains are for branding and driving traffic, registering your domain with the right registrar matters greatly. The registrar you select impacts everything from website speed to infrastructure security to SEO performance.

Here’s what you need to know about evaluating registrars to make the optimal choice.

How Registrars Affect Your SEO

Domain name registrars offer an array of services tied to your domain registration, like DNS hosting, email, and more. Their technology stack and performance directly influence domains in key areas:

1. DNS Servers and Query Efficiency

A registrar hosts the DNS servers, translating domains to site IPs. Slow propagation after updates or sluggish performance hampers site loading speed, which Google’s algorithm factors into rankings.

2. Infrastructure Reliability

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