To develop web design it is not enough just to install a powerful graphics editor on your personal computer. You should at least learn how to use this editor. And to develop really nice and attractive web design which will be able to attract target visitors you should also learn the basics of web development, Internet marketing, psychology…
To develop web design is not a simple task as a website should be not only nice but also functional. It should make a positive impression on the visitors. This impression can be achieved due to the right choice of the website background, fonts, color gamma, decorative elements, competent arrangement of all page elements.
For example, the choice of website background in many respects depends on the type of the page layout, i.e. if it is flexible or fixed-width. If the page layout is fixed website content is located in the columns that have fixed width. If the width of the computer display exceeds the set width of such fixed columns, a lot of “empty space” appears. Will this space look normal? You should consider this question beforehand.
When you develop web design you should always take into account that design which is embodied on the paper and design which is embodied on the Web may be perceived in totally different ways. For example, serif fonts look very attractive when they are printed on the paper and it is very easy to read a book or newspaper with a serif font. But serif fonts are very hard to perceive from the computer display; they are very tiring for the eyesight. Therefore it is better to use sans-serif fonts (Arial, Helvetica, Verdana) during web design development.
When you develop web design you should also keep in mind that the overwhelming majority of the Internet users have installed only standard fonts. The rest of the fonts are often paid (for example fonts developed by Adobe Systems Incorporated) and not all Internet users can afford themselves to purchase them. The use of such paid fonts in web design of your site is inappropriate.
As a rule, the choice of the color gamma of the site is based on the analysis of needs of the site target audience. For example, target visitors of the site which belongs to the company that manufactures copper pipes in most cases are the representatives of the companies which sell copper pipes or use them in their own manufacture. Will such target visitors like “acid” color gamma of website design? Will they find such website attractive and trustworthy? We guess they won’t.
Decorative elements used during the development of web design should meet their intended purpose – their goal is to decorate the site. If decorative elements are excessively used in website design, if they prevent the visitors from perceiving information at the site, such elements are harmful for the site.
Non-professional development of web design may result in a whole number of mistakes which have a negative influence on the site effectiveness. Here are only some of the most typical mistakes.
Photos which illustrate the company’s activity have too low quality or compression artifacts. It strikes the visitors’ eyes right away and reduces their level of confidence in the company.
The texts at the site are typed with a very small font or the font color is practically identical to the background color. It prevents the visitors from studying the information at the site as such fonts are very tiring for the eyes.
The background color is too bright, motley. The text gets lost on such background, it is hard for visitors to read anything.
Along with the listed mistakes there also are a lot of other mistakes of web design development. All these mistakes may be rough or minor, but the result is always the same – the visitors leave the site, they do not purchase the company’s goods or order its services. And it the visitors do not convert into clients, the site does not perform its functions.
To develop a website means to provide your company with a powerful tool which stimulates the purchase activity (or any other kind of activity if your site is a non-profit one). Therefore only professional web designers are able to develop web design which will meet all modern requirements.