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In 2011, HubSpot released a survey exactly where they found that 76% of customers stated that the most vital element in the design of a site was that The web site makes it easy for me to locate what I want.” Only 10% of customers said, stunning appearance” was the most essential issue to them.

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According to Satisfied Cog founder Jeffrey Zeldman, the rise of mobile and the dominance of WebKit-powered smartphones over regular desktop net browsing is convincing even die-hard skeptics to embrace progressive enhancement, HTML5, CSS3, and other tenets and elements of requirements-primarily based design”.

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