All Posts in "Sarah Howard"

How to Write a Good AdWords Article
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Pay Per Click (PPC) advertising is a fast and effective way of getting traffic to turn in the direction of your site. One of the best places in which to put your PPC adverts is on Google’s search results pages via their AdWords network. AdWords is an easy to use and pretty straight forward way to start and manage a simple advertising campaign which can be used in conjunction with SEO techniques to improve the number of conversions your site enjoys.

At the root of a good AdWords campaign are some well written and catchy adverts which grab the eye of someone searching for your selected keywords. The basis for a good advert is a strong title, a description of the benefits your will receive from this product and some incentive for clicking the link. So for example, if you work for a shoe company your advert might … READ MORE

Sarah Howard by — December 14, 2018 in Good Website Design

No freelance web design job is the same and clients are not all created equal. Different types have different needs and varying degrees of difficulty when it comes to winning their work. Here are a few of the best places to look for new freelance web design clients.

Freelance Web Design - Tips for Finding New Clients
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Non-profits

Non-profits, churches, and other charitable groups almost always need professional web design help, but almost never have budget. Getting their work will probably be the easiest, since you won’t mind working for little to no money. Just reach-out to group leaders and asses their needs, and if it seems like a good fit, offer your services. Do a few of these sites early to build your productivity and awareness in the community.

Small business

Small and medium-sized businesses (SMBs) typically provide freelance web designers with their first paying gigs. They’re local, often very old-school, and almost never have web … READ MORE

Sarah Howard by — November 24, 2018 in Nice Website Designs

Equine Internet Style - Horse Site Marketing and advertising
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Equine Net design and style is really a very niche specific industry. Just about any individual can build a website these days. And even finding an excellent site is reasonably painless. But if you’d like a fantastic web-site for the horse-related business enterprise (and a single that in fact works!), that is definitely a further story.

Your average Net style firm is more than proficient at building desirable, functional sites. On the other hand, they may be generally somewhat generic. They aren’t specific to the horse sector, so they lack that particular “feel” that horse small business owners are in search of. When a website visitor finds an equine internet site, they wish to understand that the firm truly is in the horse market and not just some cookie cutter enterprise planning to make a buck.

Horse owners/lovers are extremely passionate and they wish to deal with others … READ MORE

Sarah Howard by — November 13, 2018 in Web Development Trends

Tips on improving your Google display campaigns

AdWords is one of the great sources of getting leads for your business but if you don’t have proper experience with using it, things can get complicated. Take it easy, you can rely on PPC Agency London for running successful campaigns on AdWords.

You might already know that Google AdWords has two networks, search network and display network. If you are not careful with your display network, then you will end up spending a lot of money on the campaigns. If you are looking for some help in improving your Google display campaigns, read below:

1. Keywords and search are two different things

When it comes to display advertising, you will need a keyword strategy. There is no such thing as keyword match type in Google display. You have to load the keywords as a broad match without using the ‘+’ sign.

2. Use remarketing

You can use remarketing strategy … READ MORE

Sarah Howard by — September 8, 2018 in Small Business Website Design
Why You Should Host Your WordPress Website with MilesWeb?

WordPress is an open source and well-known platform for blogging these days. Besides blogging, WordPress is enormously used for creating websites. Even though you are an experienced web developer, or a beginner, setting up your first website with WordPress can be exhausting. Specially, when it comes to web hosting. It is essential for your website to load without any delay or else it may let down the performance of your site, resulting in drop of your rankings from search engines.

In the past few years, WordPress has come a long way, and so does the WordPress hosting providers. A reliable web hosting provider nails down that you get the finest performance and better security. It is suggested that you pick a hosting provider for your WordPress site that will do justice to your website.

Your quest for WordPress hosting ends here. MilesWeb offers quality WordPress hosting at a cost next … READ MORE

Sarah Howard by — August 28, 2018 in Web Development Trends