The event registration phase is usually the first instance an event organizer interacts with their attendees. This phase is very important meaning that you should get it right. If your attendees have a bad experience in any part of the registration process, they would most likely have a bad opinion of the entire event. Below are guidelines on how to ensure a seamless process for your target audience.
Making it possible for your target audience to register on your own site is important. This improves the attendees’ faith in the event. This is because most people signing up for anything online give up halfway when redirected to another website. It pays to make sure that all of your attendees would feel comfortable paying using their credit cards. It is integral to guarantee the safety of any other personal information they would provide.
Creating a short registration form guarantees a quality registration experience. If you have decided to go with online registration and ticketing, you would obviously need a registration form. Making it easy to fill would guarantee a high completion rate. If you would like to gather more information about your attendees, emailing them another form later rather than providing them with a longish one at a go would be a wise decision. It pays to stay on brand because it creates continuity. Matching the color scheme of a registration form with the theme of all other event assets such as posters and email invitation would be a wise decision.
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It is important to provide your target audience with all the information that they need. You ought to include location, date and time, parking, and direction information. Ensure that all attendees can find such information easily. It is integral that you communicate clearly concerning how safe their parked vehicles would be. Availing your contact information is important in case your attendees need clarifications on different things. It pays to create a website for the event in question.
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It is immensely significant that you provide an array of payment options. If your attendees would be buying tickets, buying the same should be easy. It is important to ensure that buying tickets using different types of credit and debit cards, as well as Google Checkout and PayPal would be a wise move. In case you would be giving discounts and promo codes, it is important to make accessing them effortless. Your cancellation and refund policies should be clear.
You ought to have a backup plan regarding checking in your attendees. It would be a bad move assuming that there would be no hitches. Your choice online registration platform ought to be able to check in people offline. Consider using a platform that allows for the exportation of guest lists, particularly where a hardcopy is necessary.