Company Branding: Brand Awareness With Social Media

Tapping the huge audience of the social web is a cost effective way to catapult your business brand to the competitive global arena. Building your brand with social media tools allows you to develop and strengthen customer relations, which will lead to brand awareness, word of mouth marketing and brand loyalty.

It can be very daunting during the initial stages but the key is to break the entire process into manageable pieces. You always have the choice to hire a professional internet marketing solution firm to build your brand online and at the same time, increase your sales. There are plenty of affordable web promotion services that include company branding in their plan.

From planning online destinations to connecting with several influencers, here are five easy tips to help you get started on building your brand and helping your business.

Create branded destinations online.

This is the initial step that you need to take to raise brand loyalty and awareness. Companies with the most successful social media branding surround their consumers with various online experiences that will enable them to select how to interact with the brand. There are famous and free tools like Twitter, LinkedIn, YouTube and Facebook. For small business owners with less manpower to efficiently manage these sites, you may consider testing each site and determine which platform you will likely use on a regular basis. If your company has enough funds, you can always ask an internet marketing solution firm to help you manage … Read More

Make Your Website Easy to Use – 11 Tips For a Usable Design

Websites should make life easy for visitors when they are looking for the products or services you sell. A website that is easier to navigate and has a simple design is much more likely to retain customers than those that are confusing and take a long time to load. There are several techniques in web design which can help make your visitors stay longer and ultimately become customers.

The magic bullet of website design is that you should use your common sense and keep your design simple.

The following could help you to understand usability of a web design:

Never put too many over-powering images in your website. First, this kind of a site takes too long to load and the visitor goes away. Second, these types of images take the visitor’s focus away from whatever you are trying to convey. Try to use minimum number of relevant images which strictly pertain to the contents of your website.

Use good headlines. The headlines which you use need to be enticing and should have an impact on the visitor’s mind. You should be using the relevant keywords in your headlines and make it sound interesting so visitors want to find out more.

Use proper text color and size so that it is easy to read. Usually black text is used on a white background. You want the visitors to your website to feel comfortable going through the contents relating to whatever you have got to offer.

The images must … Read More