Tips on improving your Google display campaigns

Tips on improving your Google display campaigns

AdWords is one of the great sources of getting leads for your business but if you don’t have proper experience with using it, things can get complicated. Take it easy, you can rely on PPC Agency London for running successful campaigns on AdWords.

You might already know that Google AdWords has two networks, search network and display network. If you are not careful with your display network, then you will end up spending a lot of money on the campaigns. If you are looking for some help in improving your Google display campaigns, read below:

1. Keywords and search are two different things

When it comes to display advertising, you will need a keyword strategy. There is no such thing as keyword match type in Google display. You have to load the keywords as a broad match without using the ‘+’ sign.

2. Use remarketing

You can use remarketing strategy for display network. You use cookies to follow the visitors on your site with ads. As creepy as it sounds, you will be using remarketing to target the visitors who were already interested in your business. This technique is used for keeping your past visitors engaged. The best part is it is free.

3. Let your budget guide you

Google display is a large space and hence you have to be careful in setting your budget. It is recommended to start small and increase the budget as you become comfortable with the campaign. When you have compiled a nice list … Read More